Toggle Nav
0333 355 0535
My Account
Login Register Now
Shopping Cart
Advanced Search
main product photo
33% OFF

Jarvis

Catering Specialist
Reset

Hello! 👋

Hi there, I'm Jarvis! I see you're looking at the Fresh Fish Display Counter & Showcase, 1050mm Wide with Toughened Glass | Static Evaporator | Fresh Fish Display 1050mm Wide. How can I help you with the technical specs or suitability for your business today?

Jarvis is an AI assistant and may occasionally provide incorrect details. To ensure your equipment fits and functions perfectly, we recommend verifying all critical specifications-including dimensions, power requirements, and compatibility-with our expert sales team prior to purchase.For orders or stock, call 0333 355 0535

How can we help? Choose an option below

Select an option to get started. We're here to help!

Product Questions

Specs, suitability, features & comparisons

Other Enquiries

Delivery, warranty, invoices & customer service

Product questions are answered instantly. Our support team typically responds within minutes.

Mafirol Out of Stock

Fresh Fish Display Counter & Showcase, 1050mm Wide with Toughened Glass | Static Evaporator | Fresh Fish Display 1050mm Wide

SKU: PL-HERA FISH SS 1040 CB VCR
£2,368.99 / exc vat
£2,842.79/ inc vat

Out of Stock, but not for long

Pop in your email and we’ll ping you as soon as it’s back — no chasing needed.
Notify Me
  • Static Evaporator
  • Toughened Glass Showcase
  • 0°C to +3°C Temperature Range
  • 1050mm Wide Display
Have a quick question about this product?
Ask instantly →
Features Overview Specifications Case Study Reviews Installation Buying Guide FAQ

Product Overview

Wondering how to give your seafood the five-star showcase it truly deserves? This Mafirol 1050mm wide fresh fish display counter is your answer. Expertly crafted for professionals, it combines a sleek stainless steel finish with a crystal-clear toughened glass viewing window, making your catch of the day look absolutely irresistible while keeping it perfectly chilled and  fresh.

It’s an absolute must-have for any business serious about seafood, from the local fishmonger and  bustling seaside restaurant to the dedicated seafood section in a supermarket. The static evaporator system is the star of the show, ensuring your delicate fish and  shellfish stay moist and  appealing, never dry or tired-looking. This isn't just storage; it's a top-tier sales tool designed to make your produce shine.

With a generous display area, easy-to-clean design, and  simple plug-and-play setup, this commercial fish display counter is built to work as hard as you do. It’s a reliable, handsome unit that boosts presentation and  preserves quality, encouraging customers to buy with their eyes. Ready to see how better presentation can boost your bottom line?

Key Features and  Benefits

  • Static Evaporator: Keeps fish wonderfully moist, preventing any drying out.
  • Toughened Glass Showcase: Offers a superb, safe and  crystal-clear view of produce.
  • 0°C to +3°C Temperature Range: The perfect climate for keeping seafood exceptionally fresh.
  • 1050mm Wide Display: Plenty of room to create an attractive, varied display.
  • Front Opening Glass: Makes daily stocking and  cleaning an absolute breeze.
  • Castors as Standard: Dead easy to move for cleaning or repositioning.
  • Hygienic Stainless Steel Finish: Looks professional and  is incredibly simple to keep spotless.
  • 13 Amp Plug Supply: No fuss, just plug it into a standard socket.

Technical Specifications

  • Brand: Mafirol
  • SKU: HERA FISH SS 1040 CB VCR
  • Dimensions: 1240 x 1050 x 855 mm (H x W x D)
  • Temperature Range: 0°C to +3°C
  • Power: 310W
  • Power Supply: 13 amp supply (Single Phase)
  • Refrigerant: R452a
  • Cooling System: Static evaporator
  • Weight: 130 kg
  • Colour: Stainless Steel
  • Climate Class: 3
  • Features: Toughened front opening glass, castors as standard

Expert Review and  Insights

The Mafirol HERA is a proper workhorse, built with the realities of the UK fish trade in mind. What stands out is the static cooling system – it’s far superior for delicate seafood, maintaining that 'just-caught' look which is crucial for sales. It’s a solid, no-nonsense bit of kit that does its primary job exceptionally well.

Liam Hudson – Fish & Chips Equipment View Profile →

  • Top-Tier Preservation: The static cooling is a godsend; it maintains quality without dehydrating the fish.
  • Hefty Build: At 130kg, you'll need two people and  a plan for its final spot.

Case Study: Real Business, Real Results

'The Salty Catch', a popular fishmonger in Penzance, Cornwall, needed to replace their ageing display fridge which was failing to do their premium local seafood justice. They needed a unit that enhanced presentation while guaranteeing freshness.

"Our old unit just wasn't keeping the fish looking its best. This Mafirol counter is brilliant – the static cooling keeps everything perfectly chilled and  moist, and  the display is so clear customers can really see the fantastic quality of our Cornish catch."

David Chen – Owner

The investment paid off quickly, with the shop reporting a noticeable uplift in sales of around 20%, particularly on higher-value items like monkfish and  scallops.

Installation and  Maintenance Guide

Setting It Up

  • Find a level spot with at least a few inches of space around the back and  sides for good air circulation.
  • Once you're happy with the position, lock the front castors to keep it steady and  secure.
  • It uses a standard 13-amp plug, so simply plug it into a nearby socket – no electrician needed!
  • Let the unit run empty for 2-3 hours to reach its optimal temperature before you start loading your display.

Keeping It Going

  • Wipe down the stainless steel surfaces and  glass daily using a food-safe cleaner and  a soft cloth.
  • Regularly check that the drainage outlet is clear to prevent any water from pooling in the display bed.
  • Gently clean the condenser coils at the back every few months to remove any dust build-up for top efficiency.
  • The static system means minimal ice build-up, but perform a manual defrost if you ever notice it becoming excessive.

Buying Guide: Choosing the Right Fresh Fish Display Counter

Not sure which fish display is the perfect catch for your business? Here are a few key things to consider.

Size and  Capacity

Measure your available floor space carefully. Think about how much produce you want to display at peak times to ensure you choose a size that won't feel empty or overcrowded.

Cooling System

For fresh, unwrapped fish, a static evaporator is essential. It maintains humidity and  prevents the fish from drying out, unlike fan-assisted systems which are better for packaged goods.

Access and  Cleaning

Look for features like front-opening glass and  removable display trays. These make daily stocking, rearranging, and  end-of-day deep cleaning much quicker and  easier for your staff.

Power Requirements

Does the unit need specialist hardwiring, or can it just be plugged in? A model with a standard 13-amp plug, like this one, offers maximum flexibility and  avoids extra installation costs.

Glass and  Visibility

Curved, toughened glass not only provides a safer, more durable unit but also offers customers a fantastic, panoramic view of your produce without any distracting frame.

See all Fish Display Fridges

Frequently Asked Questions

Q: What is a static evaporator?

A: It's a cooling system that chills the air inside the unit without using a fan. This gentle method is ideal for delicate foods like fish as it prevents them from drying out.

Q: Is the glass easy to clean?

A: Yes, absolutely. The front glass panel is hinged and  opens forwards, giving you full, easy access to the interior display area for thorough cleaning.

Q: What is the ideal temperature for storing fresh fish?

A: The professionally recommended range is between 0°C and  +3°C. This unit is specifically designed to maintain that temperature consistently for maximum freshness and  food safety.

Q: Can I move this fish counter easily?

A: Yes, it comes with heavy-duty castors fitted as standard, which makes moving it for cleaning or repositioning in your shop straightforward.

Q: Does this unit require a specialist electrician for installation?

A: Not at all. It is designed to be 'plug and  play'. It runs from a standard 13-amp power supply, so you just plug it into a regular wall socket.

Q: What is the display area made from?

A: The unit features a durable, food-safe and  hygienic stainless steel construction, which is the industry standard for direct contact with fresh seafood.

Q: Will this operate properly in a warm shop?

A: It has a Climate Class 3 rating, which means it is designed to operate efficiently in normal ambient temperatures up to 25°C.

Q: What does 'toughened glass' mean?

A: It means the glass has been specially treated to be much stronger and  more resistant to impact and  temperature changes than standard glass, making it safer for a busy commercial environment.

What Customers Are Saying

"Absolutely brilliant bit of kit. Keeps the fish perfectly and  looks the business. Customers have commented on how fresh everything looks in our new fish display showcase."

Mark L. – Fishmonger, Grimsby

"A very solid fish display cabinet. The front opening glass is a lifesaver for cleaning at the end of the day. A bit heavy to move, but the castors do help a lot."

Susan W. – Restaurant Owner, Brighton

"Does exactly what it says on the tin. The temperature is consistent and  the static cooling is so much better for our stock than our old fan-assisted one was."

Ali Khan – Supermarket Manager, Birmingham

Add Review

The Mafirol Commitment: Built for the British Fish Trade

Choosing a Mafirol unit is about more than just its technical specs; it’s an investment in reliability and  presentation. With a long-standing reputation for robust commercial refrigeration, Mafirol understands that in the fresh food business, you can't afford downtime. This fresh fish display counter is a perfect example of that philosophy. The deliberate choice of a static evaporator isn't a cost-cutting measure; it's a specific engineering decision that shows a deep understanding of how to best care for delicate seafood. This translates directly to your bottom line through less waste, better-looking produce, and  increased customer confidence. Its straightforward, 'plug-and-play' design and  durable stainless steel build mean it’s a dependable workhorse that delivers operational peace of mind, day in and  day out.

Explore more from Mafirol

Why a Static Evaporator is a Must for Fresh Seafood

Ever wondered why some chilled food looks a bit dry and  tired? It's often down to the cooling method. Many standard fridges use fans to blow cold air around, which is great for drinks but a nightmare for delicate food like fish. Think of it like leaving something out on a windy day – it dries out quickly. A static evaporator, like the one in this Mafirol counter, works differently. It cools the interior gently, like a traditional cold cellar, without the constant airflow. This process preserves the natural moisture on the surface of the fish, keeping it looking glossy, plump, and  just-caught fresh for far longer. It's the secret to a display that sells.

Who Should Buy This?

  • Independent Fishmongers

    An ideal centrepiece for a high street shop to display the daily catch appealingly and  professionally.

  • Seafood Restaurants & Bistros

    Lets you showcase fresh oysters, crabs, and  fish to diners before they even see the menu.

  • Supermarket Fish Counters

    A reliable and  hygienic seafood display fridge for a dedicated in-store fresh fish department.

  • Farm Shops & Delicatessens

    Perfect for establishments expanding their offering to include high-quality, locally sourced fresh seafood.

Find equipment tailored to your type of business:

Shop for Cafes Shop for Hotels Shop for Restaurants View All Business Types

You Might Also Like

Why Choose EasyEquipment?

  • Trusted for 50+ Years

    We've been kitting out UK kitchens for half a century—we know our onions.

  • Speedy & Free Delivery

    Get your gear fast with free UK mainland delivery, often as soon as the next day.

  • Price Match Promise

    Find it for less elsewhere? We'll match the price, no quibbles or fuss.

  • Real UK Support

    Got a question? Our friendly, UK-based team is on the phone, ready to help you out.

Ready to Order?

Get your Mafirol Fresh Fish Display Counter delivered quickly and  give your seafood the stunning showcase it deserves!

Add to Cart Call Us for Advice

Customer Reviews

How do you rate this product?

Your voice makes a difference! We value your honest feedback and would love to hear about your experience with our products.

Please take a moment to leave a review and help us grow together.