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Hi there, I'm Jarvis! I see you're looking at the Commercial Shampoo | Professional Hair Cleanser | 0.5L Capacity | Geneva Guild CB654. How can I help you with the technical specs or suitability for your business today?

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Commercial Shampoo | Professional Hair Cleanser | 0.5L Capacity | Geneva Guild CB654

SKU: CB654
£103.18 / exc vat
£123.82/ inc vat
  • Value Pack of 300
  • 30ml Guest-Sized Bottles
  • Neutral & Contemporary Design
  • Paraben-Free Formula

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UK Warehouse

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Features Overview Specifications Case Study Reviews Installation Buying Guide FAQ

Product Overview

Thinking about how to make your guests feel truly welcome? This bulk pack of Geneva Guild commercial shampoo is the perfect place to start. A popular choice for fine hotels and  B&Bs across Europe, this professional hair cleanser offers a little slice of luxury that leaves a lasting impression. It’s a simple, effective way to show your guests you care about the details.

Designed specifically for the hospitality industry, the Geneva Guild CB654 shampoo comes in convenient, hygienic 30ml bottles, ideal for hotels, guesthouses, holiday lets, and  even spa changing rooms. The formula is gentle and  refreshing, enriched with cornflower and  aloe flower extracts, while the contemporary bottle design looks smart in any bathroom. This isn't just shampoo; it's a key part of the guest experience.

With a paraben-free, cruelty-free formula and  a high biodegradable content, you're making a choice that's kind to your guests and  the planet. This value pack of 300 ensures your housekeeping team is always well-stocked, making room turnovers smooth and  efficient. It's the professional, reliable choice for any establishment that takes hospitality seriously.

Key Features and  Benefits

  • Value Pack of 300: Ensures your storeroom is always stocked for new guests.
  • 30ml Guest-Sized Bottles: The perfect amount for a short stay, reducing product waste.
  • Neutral & Contemporary Design: Complements any bathroom decor, from modern to traditional styles.
  • Paraben-Free Formula: A kinder, more gentle hair cleanser suitable for everyone.
  • Not Tested on Animals: Shows your guests you've chosen a cruelty-free, ethical product.
  • High Biodegradable Content: A responsible choice that's better for the local environment.
  • Cornflower & Aloe Extract: Infused with natural extracts for a refreshing, quality feel.
  • Durable PET Bottles: Prevents messy breakages in the shower and  is widely recycled.

Technical Specifications

  • Brand: GFL
  • SKU: CB654
  • Pack Quantity: 300
  • Capacity (per bottle): 30ml
  • Dimensions: 78(H) x 26(Ø) mm
  • Total Box Weight: 11.99kg
  • Key Ingredients: Cornflower & Aloe Flower Extract
  • Formula Features: Paraben-Free
  • Ethical Standards: Not Tested on Animals
  • Bottle Material: PET (Polyethylene Terephthalate)

Expert Review and  Insights

It's the small details that make a stay memorable, and  these little bottles from GFL tick all the boxes. The Geneva Guild range has a classy, understated look that works anywhere, and  the formula feels far more premium than your average hotel amenity. A smart, simple upgrade for any accommodation provider looking to boost their reputation.

Charlotte Rayner – Commercial Cleaning & Guest Supplies Expert View Profile →

  • Pro: The bulk pack size is brilliant for simplifying stock management.
  • Con: The single-use format isn't ideal for businesses aiming for zero waste.

Case Study: Real Business, Real Results

The Oakhaven Boutique Hotel in Windermere, Cumbria, wanted to elevate their in-room amenities to match their newly refurbished luxury suites and  move away from cheap, unbranded toiletries.

"Guests constantly comment on the lovely smell and  feel of the shampoo. It’s a small change that’s had a big impact on the perception of quality. We've stopped buying cheap, unbranded stuff for good."

David Chen – General Manager

The switch contributed to a 15% increase in positive online reviews mentioning 'in-room extras' and  'attention to detail'.

Installation and  Maintenance Guide

Setting It Up

  • Upon delivery, unpack the box and  check the bottles for any transit damage.
  • Store the main case in a cool, dry storeroom away from direct sunlight to preserve its quality.
  • Simply place one bottle per guest in the shower or on the bathroom vanity before check-in.
  • Consider pairing with matching Geneva Guild conditioner and  body wash for a complete, professional set.

Keeping It Going

  • Implement a simple stock rotation system (First-In, First-Out) to keep products fresh.
  • During room turnovers, remove any used bottles and  replace them with fresh ones for the next guest.
  • Ensure your housekeeping staff know exactly where to find replenishment stock to keep service running smoothly.
  • Check stock levels weekly to plan your re-ordering schedule and  avoid running out.

Buying Guide: Choosing the Right Guest Toiletries

Not sure which amenities are right for your establishment? Here are a few things to keep in mind to keep your guests happy.

Scent Profile

Neutral, fresh scents like this one appeal to the widest range of guests, avoiding overly strong or divisive fragrances.

Brand Presentation

The bottle design should complement your bathroom's style. A clean, contemporary look works almost anywhere.

Formula Quality

Look for paraben-free and  cruelty-free options. These are quality signals that show your guests you care.

Pack Size

Buying in bulk, like this pack of 300, ensures great value for money and  consistent stock levels for a busy business.

Consider a Range

Offering a matching shampoo, conditioner, and  body wash creates a more cohesive and  premium feel for your guests.

Eco-Credentials

Biodegradable formulas and  recyclable packaging are increasingly important to environmentally conscious travellers.

See all Geneva Hotel Toiletries

Frequently Asked Questions

Q: Is this shampoo suitable for all hair types?

A: Yes, it has a gentle, neutral formula that is PH-balanced, making it perfectly suitable for all of your guests.

Q: What does the shampoo smell like?

A: It has a light, fresh, and  clean fragrance with notes of cornflower and  aloe, designed to be universally appealing and not overpowering.

Q: Are these bottles refillable?

A: No, these are single-use 30ml bottles designed for hygiene and  convenience in commercial hospitality settings.

Q: Is the packaging recyclable?

A: Yes, the bottles are made from PET, which is one of the most widely recycled plastics across the UK.

Q: Is there a matching conditioner available?

A: Yes, the Geneva Guild range includes matching conditioners, body lotions and  soaps to create a complete, professional set for your rooms.

Q: Has this product been tested on animals?

A: No, the entire Geneva Guild range is certified as cruelty-free and  is not tested on animals.

Q: What are the main ingredients?

A: The formula is enriched with natural cornflower and  aloe flower extracts and  is importantly free from parabens.

Q: Where are these toiletries made?

A: Geneva Guild is a high-quality amenities brand from GFL, which is based in Italy.

What Customers Are Saying

Excellent quality shampoo and  our guests love it. The bottles look very smart in the bathrooms. A fantastic bulk shampoo buy.

Sarah L. – B&B Owner, Pembrokeshire

Really nice product, much better than our previous supplier. Smells lovely and  fresh. Will be buying the matching conditioner next.

Mark T. – Hotel Manager, York

Perfect for our holiday cottages. The Geneva Guild CB654 shampoo is a reliable and  classy choice. Arrived quickly and  was well-packaged.

Emily R. – Holiday Let Operator, Cornwall

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The Geneva Guild Difference: Elevating the Guest Experience

Choosing guest amenities goes beyond a simple box-ticking exercise; it's a direct reflection of your brand's standards. With GFL's Geneva Guild range, you're investing in more than just a simple hair wash; you're investing in consistency and  guest satisfaction. This Italian brand is renowned in the hospitality industry for its commitment to quality, blending elegant, contemporary design with gentle, effective formulas. The paraben-free, cruelty-free, and  biodegradable credentials aren't just features—they are statements of quality and  responsibility that discerning guests notice. Opting for a trusted brand like Geneva Guild reduces the risk of complaints about harsh or unappealing products, ensuring every guest's stay starts with a small, reassuring touch of luxury. It’s a simple, cost-effective way to build brand loyalty and  encourage those all-important positive reviews.

Explore more from GFL

Why a Biodegradable Formula Matters for Your Business

Ever wondered what 'biodegradable' really means for your guest toiletries? Put simply, it means the ingredients are designed to be broken down naturally by bacteria and  other microorganisms once they're washed down the drain. Think of it like a leaf returning to the soil, rather than a plastic bag that sticks around for centuries. By choosing a product with high biodegradable content, you're making a responsible choice that significantly reduces the long-term impact on our waterways and  ecosystems. It's a quiet but powerful way to show your guests—and your community—that you care about sustainability.

Who Should Buy This?

  • Hotels & Guesthouses: To provide a high-quality, professional welcome amenity in every single guest bathroom.
  • B&Bs and  Holiday Lets: To add that essential touch of luxury that earns fantastic reviews and  repeat bookings.
  • Spas & Health Clubs: For providing members with a refreshing hair cleanser in changing rooms after a workout.
  • Serviced Apartments: To perfectly stock welcome packs with essential, high-quality toiletries for new tenants.
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