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Hi there, I'm Jarvis! I see you're looking at the Alchemy White Coffee Mug | Porcelain Mug | 284ml Capacity | Churchill C760. How can I help you with the technical specs or suitability for your business today?

Jarvis is an AI assistant and may occasionally provide incorrect details. To ensure your equipment fits and functions perfectly, we recommend verifying all critical specifications-including dimensions, power requirements, and compatibility-with our expert sales team prior to purchase.For orders or stock, call 0333 355 0535

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Churchill In Stock

Alchemy White Coffee Mug | Porcelain Mug | 284ml Capacity | Churchill C760

SKU: C760
£251.73 / exc vat
£302.08/ inc vat
  • Fine China Construction
  • 284ml (10oz) Capacity
  • Stackable Design
  • Rolled Edges

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Features Overview Specifications Case Study Reviews Installation Buying Guide FAQ

Product Overview

Stepping up your beverage service is a doddle with this classic Churchill C760 porcelain coffee mug. Part of the renowned Alchemy range, it’s a beautifully simple, elegant piece of kit designed not just to look the part, but to work tirelessly behind the scenes. Its clean white finish and  timeless shape make it a versatile choice for any establishment wanting to make a quietly confident statement.

This mug is tailor-made for the hustle and  bustle of the UK’s finest cafés, hotels, restaurants, and  bistros. With a generous 284ml capacity, it’s the perfect size for serving everything from a frothy cappuccino to a strong builder’s tea. The design is all about blending that top-notch feel with the practicalities of a commercial environment, meaning it’s as tough as it is tasteful.

Featuring smart details like chip-resistant rolled edges and  a unique super-glazed foot to prevent scratching when stacked, this is more than just a mug—it’s a long-term investment in quality. It’s fully vitrified, dishwasher and  microwave safe, and  built to handle the daily grind. Elevate your hot drink service and  give your customers a cup that feels as good as the coffee inside it.

Key Features and  Benefits

  • Fine China Construction: Offers a premium, elegant feel that impresses your customers.
  • 284ml (10oz) Capacity: The ideal size for serving standard coffees, teas, and  hot chocolates.
  • Stackable Design: Saves you precious cupboard and  shelf space in a busy kitchen.
  • Rolled Edges: Cleverly designed to resist chipping from daily knocks and  handling.
  • Super Glazed Foot: Stops mugs scratching each other or saucers when stacked up.
  • Commercial Dishwasher Safe: Makes for a quick and  easy clean-up during and  after service.
  • Microwave Safe: Perfect for quickly reheating drinks without damaging the mug.
  • Supplied in a Box of 24: Great value and  ideal for kitting out your business efficiently.

Technical Specifications

  • Brand: Churchill
  • SKU: C760
  • Capacity: 284ml / 10oz
  • Colour: White
  • Material: Fine China (Porcelain)
  • Box Quantity: 24
  • Shape: Round
  • Feature: Stackable Design
  • Feature: Rolled Edges for Chip Resistance
  • Feature: Dishwasher & Microwave Safe

Expert Review and  Insights

In the world of tableware, Churchill is a name that commands respect, and  the Alchemy range is a perfect example of why. This C760 mug isn't trying to reinvent the wheel; it’s perfecting it. It strikes that brilliant balance between delicate aesthetics and  the sheer robustness required for commercial use, making it a truly dependable choice for any serious hospitality business.

Emily Hart – Tableware Expert View Profile →

  • Strength in the Detail: The super glazed foot is a standout, preventing scratches during stacking.
  • Classic Styling: Its traditional shape might feel a bit too safe for avant-garde venues.

Case Study: Real Business, Real Results

The Copper Kettle, a popular tearoom in the heart of York, needed to replace their mismatched and  frequently chipped crockery to better reflect their premium brand. They were looking for a uniform set of mugs that offered a classic British feel but wouldn't need replacing every few months.

"We serve hundreds of cream teas a day, and  our old mugs just couldn't handle the pace. They looked tired and  were costing us a fortune in replacements. The Churchill mugs feel sturdy, look fantastic, and  our customers have even commented on how nice they are to drink from."

Robert Davies – Proprietor, The Copper Kettle

Since making the switch, The Copper Kettle has seen a 40% reduction in their monthly crockery replacement budget and  a notable improvement in table presentation.

Installation and  Maintenance Guide

Setting It Up

  • Upon delivery, carefully unpack and  inspect each mug for any damage that may have occurred in transit.
  • Give all mugs a thorough wash in a dishwasher or by hand with detergent before their first use.
  • Designate a clean, sturdy, and  easily accessible shelf for storage, ideally close to your coffee machine or water boiler.

Keeping It Going

  • Load mugs into dishwasher racks carefully, ensuring they don't knock against each other.
  • To remove stubborn tea or coffee stains, use a non-abrasive cream cleaner rather than harsh scouring pads.
  • Regularly check the rims and  handles for any small chips or cracks and  remove any damaged items from service immediately.
  • Stack mugs by handle alignment to ensure stability and  prevent them from toppling over.

Buying Guide: Choosing the Right Commercial Mugs

Not sure what to look for when buying mugs for your business? Here are a few pointers to help you choose the perfect fit.

Material Matters

Porcelain and  fine china, like this Churchill C760 porcelain coffee mug, offer a fantastic blend of elegance and  strength. They're non-porous, meaning they won't absorb flavours or odours, and  are incredibly durable.

Capacity and  Size

Consider your menu. A 280-350ml mug is perfect for standard coffees and  teas. Smaller espresso cups or larger latte mugs might be needed for a more extensive menu. This 284ml mug is a great all-rounder.

Stackability is a Must

In a commercial kitchen, space is always at a premium. Choosing a stackable design is a non-negotiable for efficient storage and  to keep your workspace organised and  safe.

Look for Durability Features

Features like rolled or reinforced rims significantly reduce the chance of chipping, which is the most common form of damage. A fully vitrified body also adds immense strength.

Match Your Aesthetic

Your crockery is part of your brand's image. A classic white like this Alchemy white coffee mug is a safe and  timeless bet that fits almost any decor, from modern to traditional.

See all White Crockery

Frequently Asked Questions

Q: What is the exact capacity of this mug?

A: The mug has a brim-full capacity of 284ml, which is 10 fluid ounces. It's an ideal size for a standard serving of coffee or tea with milk.

Q: Are these mugs heavy?

A: They have a reassuring, quality weight that you'd expect from fine china, but are not uncomfortably heavy for the customer to hold.

Q: Do they get very hot to the touch when filled with a hot drink?

A: Like any ceramic mug, the body will get warm. However, the porcelain material provides good insulation, and  the handle is designed to stay cool for a comfortable grip.

Q: What makes 'fine china' different from standard ceramic?

A: Fine china is a type of high-quality porcelain that is fired at very high temperatures. This makes it incredibly strong, chip-resistant, and  gives it a more refined, translucent appearance.

Q: Will they stain over time from strong tea or coffee?

A: The high-quality glaze provides a non-porous, glass-like surface that is highly resistant to staining and  makes them very easy to clean.

Q: Is the white colour a bright, stark white or a warmer, creamier white?

A: It is a classic, clean 'caterer's white', designed to be neutral and  complement other tableware pieces seamlessly.

Q: Are they sold individually or only in packs?

A: This product, SKU C760, is supplied in a box of 24, which is ideal for commercial purchasing and  ensures consistency across your service.

Q: What does 'fully vitrified' mean?

A: It means the china has been fired to a point where it is no longer porous, making it absorb less than 0.5% water. This boosts its strength, hygiene, and  thermal shock resistance.

What Customers Are Saying

"Brilliant mugs. They have a good weight to them, they stack perfectly which is a lifesaver for space, and  they come out of the commercial dishwasher sparkling every time. A solid purchase."

Sarah Jenkins – Hotel Manager, Brighton

"Really pleased with these. They are incredibly resistant to chipping, which was our main problem before. The perfect size for our standard coffees and  they look very smart."

Tom Williams – Owner, The Corner Bistro

"You can't go wrong with Churchill. This Alchemy white coffee mug is a workhorse in our busy cafe. We bought 5 boxes and  haven't had a single breakage in months. Highly recommended."

Maria Costa – The Daily Grind Café, London

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The Churchill Promise: An Investment in Consistency

Choosing Churchill tableware is about more than just buying a set of mugs; it's about investing in a promise of unwavering quality and  consistency that protects your reputation with every single coffee served. With over 225 years of expertise, Churchill understands that in the hospitality trade, reliability is everything. This C760 mug is a product of that knowledge. It’s designed not just to survive in a commercial environment, but to thrive. Its resistance to chipping, scratching, and  staining means fewer replacements, lower long-term costs, and  a consistently professional appearance on your tables. This isn't a disposable item; it's a piece of operational equipment that works to uphold your standards, day in, day out, ensuring every customer's experience is as good as the last.

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Why a Super Glazed Foot Protects Your Investment

Ever stacked plates or mugs and  noticed faint grey scratches appearing on the surface over time? That's often caused by the rough, unglazed ring on the bottom of the piece on top grinding against the smooth, glazed surface of the one below. It’s a small detail that can make your whole crockery set look worn and  tired before its time.

The 'Super Glazed Foot' on this Churchill mug solves that problem brilliantly. Think of it like putting a pair of soft slippers on your mug. The entire base is coated in a smooth, hard-wearing glaze, meaning there are no rough edges to cause damage. When you stack these mugs, it’s a smooth-on-smooth contact, protecting the finish of the mug below. It’s a clever bit of design that drastically reduces wear and  tear, keeping your tableware looking pristine for much, much longer.

Who Should Buy This?

  • Bustling Cafés & Coffee Shops: Serving hundreds of flat whites and  Americanos daily requires a durable, stackable, and  stylish mug that can keep up.
  • Hotels & Bed and  Breakfasts: Ideal for providing a high-quality feel for in-room beverage trays or busy breakfast service buffets.
  • Restaurants & Bistros: These classic restaurant coffee cups porcelain offer a clean, uniform look that complements any table setting after a meal.
  • Corporate Offices & Canteens: A professional and  hard-wearing option that withstands constant use and  washing in a busy staff kitchen.
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Ready to Order?

Ready to bring lasting quality to your tables? Order your pack of Churchill C760 porcelain coffee mugs today and  serve every drink with confidence.

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